6.1 SEO Toolkit - Position Tracking Tool
If you aren’t rank tracking your position, you aren’t beating your competition
With the Ranking Tracking (also known as the Position Tracking tool or SERP Tracking tool – yes, too many names for one too, we agree), you can monitor your national, regional, and local search engine positions for any keyword!
Whether your website has already been getting high positions in search results or has just begun reaching the top of the SERP, you should always know where it is in the SERP Tracking/ranking. The Position/Rank Tracking tool allows you to track your website’s ranking for target keywords in the Google top 100 organic and paid results. Daily updated data shows you how optimization efforts help your keyword rankings progress in paid and organic search over time.
The tool allows you do perform rank tracking on the most wanted parameters of the world’s top websites:
- The ability to see the SERP ranking history – longer the better. A graph that represents the ranking data over time would be nice.
- Search volume for keywords ( preferably Google’s Data )
- Ranking URL info
- Rank Type ( image, rich snippet, etc )
- Rank ( 1-100)
- Ranking by Geo Location
According to SEO Hacker,
- #1-ranked websites have a typical 42.3% click-thru rate
- #10-ranked sites have a 2.97% chance of being click
- #11-ranked sites (first on the second results page, get only .66% click-thru rates!
Why watch this video?
With so much competition online, you need a robust tool to tell you every single day where your website stands online. Tracking the largest websites in the world is a best practice to understanding ongoing changes with the world’s best websites. SERP tracking allows you to stay highly competitive for the categories and keywords you most care about.
Click the thumbnail to load the video and get a better sense of how you can track your site’s position!
For further insight on SERP Tracking from SEMrush, you can check out the SEMrush knowledge base article.
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Rank Tracking/SERP Tracking:
