2.10 Cross-group Negatives in PPC Cost per Click Strategy

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Don’t be so negative! Or, actually, DO be negative – if you want to reduce your cost per click (CPC) by 15%!

In this lesson, you will get an overview of the SEMrush cross-group negatives function – SEMrush’s single most important tool for reducing your PPC cost per click!

Click the thumbnail to load the video and learn how to find the cross-groups negative button in your PPC campaign.

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Cost per Click

Did you know???

A report from SEMrush found that when they applied the cross-group negatives function to their list of keywords, they were able to reduce cost-per-click by 15% !