2.8 Where do Your Keywords Fail? Compare keywords with the PPC Keyword Gap Tool

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If you didn't compare keywords, you’re wasting your marketing resources...

In this lesson, you will compare keywords with the help of the SEMrush Keyword Gap tool. We will show you how to use it to create a more effective PPC campaign.

This information is super beneficial to planning an SEO campaign as you can see exactly where the best opportunities lie in your niche. 

  • Instant SEO competitive analysis between you and your top competitors
  • See the unique keywords your competitor is ranking for that you are not
  • Organic, Paid, and PLA (Google Shopping) analysis
  • Visual charts of keyword overlap between sites
  • Ability to compare mobile as well as desktop keywords
  • Ability to compare subdomains, subfolders, and URLs (available with a SEMrush Guru or Business subscription only)

Why should you use this tool?

Compare keywords to know where you stand against your competition so that you know where to focus your efforts. Therefore, using this tool before beginning a campaign can be crucial.

You will be able to see the keywords that your competitors are ranking for that you are not. You can also identify the keywords that are unique to your domain, and discover gaps in your competition’s strategies.

You can also use this tool for PPC research by identifying the keywords where your competitor is ranking highly, but compare keywords where there is little to no advertising competition. These keywords could be a great test to try to take away some of their traffic with an ad campaign. 

Click the thumbnail to load the video and learn how to find the gap in your keywords using SEMrush’s PPC Keyword Gap tool to Beat Your Competition Online

Compare Keywords PPC Keyword Gap Tool

P.S. Be sure to sign up to the Beat Your Competition Online Facebook page to fully stay abreast of all the future developments!

P.P.S. As always, feel free to write us with ideas for improvement or testimonials. We do welcome feedback.

P.P.P.S. for more information from SEMrush, visit the Knowledge Base.

Did you know???

One study, from SEOROI, found that the inclusion of negative alone increased a campaign’s CTR from 0.97% to 1.33%, which then saw an overall conversion rate increase from 1.12% to 1.53%.