3.2 Web Traffic Analytics

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Do You Know Where Your Web Traffic Is Going? Use analytics from SEMrush

How does web traffic get to your website? We’ll show you in this lesson!

In this lesson, we will dive into traffic analysis.

The tool will help you see:

  • where a website’s traffic comes from
  • how their audience engages with their site
  • what devices visitors prefer to use
  • how multiple websites’ audiences overlap
  • and much more  

The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for CMOs, Marketing Directors, market researchers, marketing managers, business development teams, and sales teams.

  • Estimates of total website traffic to any domain and its subdomains
  • Visits, unique visitors, pages/visit, average visit duration, and bounce rate analysis
  • Traffic sources
  • Geolocation-based web traffic analysis
  • Top “destination sites” that users visit directly through hyperlinks on the analyzed domain
  • Historical data back to January 2017
  • Mobile / desktop traffic
  • Audiences’ overlaps
  • Comparison for up to 5 domains

Why use this tool?


Traffic Analytics is a tool for uncovering any website’s traffic strategies and successes. It’s broken down into 5 subreports (tabs):

  • Traffic Overview
  • Traffic Sources
  • Geographic Distribution
  • Destination Sites 
  • Subdomains 

The data in these reports offers quick insights and thorough analysis on the competition and market. You can read more on each subreport in the user manual (links in the “Read more about Traffic Analytics” section).

Click the thumbnail to load the video and learn how find out where your traffic is coming from!

P.S. Be sure to sign up to the Beat Your Competition Online Facebook page to stay abreast of all future developments!

P.P.S. Check out SEMrush’s Knowledge Base for additional detail.

Web Traffic Analytics

Did you know???

Internet users consumed one zettabyte bandwidth in 2016. One Zettabyte is equal to a thousand Exabytes, a billion Terabytes, or trillion Gigabytes. By the year 2021, 82% of all IP traffic will be video, predicts Cisco.