1.2 Mastering Social Media Strategy

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Do you have a successful social media strategy in place?

In this episode, you will learn all about social media strategy, and how you formulate it with SEMrush.

Why watch this episode?

Just registering a Twitter  account doesn’t make you a social media professional, or even a savvy marketer. Social media channels like Facebook, Twitter, Pinterest, and so on are just methods for reaching people. You still need to go through several other steps to ensure your efforts are worth the effort.

So, click the picture to load the video.

Want to dig deeper? Answer these questions for your campaign:

  1. What are your business goals?
  2. How does your sales cycle work?
  3. What are your SMART goals? (SMART means Specific, Measurable, Attainable, Relevant, and Time-Based)
  4. What is profile of your audience?
  5. What are your resources for executing the social media strategy campaign?
  6. Do you have competing social media strategy(ies) in place?
  7. Who is your competition? How do they conduct their social media strategy?
  8. What is the campaign objective?
  9. How does your audience spend their time?
  10. How will you determine success/failure for the campaign?

If you haven’t already, you will want to head to the SEMrush Social Media Toolkit (top left of the interface) to connect your accounts.

Enjoy the course and enjoy SEMrush 🙂

social media strategy